CULTURE JAM GOES GLOBAL

With “OK” featuring Bramisto and Frenna on Culture Jam Vol. 2, we took a step into new territory – blending sounds, styles, and stories from across the globe. This track wasn’t just about the music; it was about creating a moment that captures the power of our culture worldwide.  With Bramisto representing Paris and Frenna bringing an African vibe, the collaboration was the perfect way to show just how deeply the culture resonates far beyond the U.S.

We wanted every scene of the music video to echo this global connection. Shot in the heart of Paris, from the gritty streets to the iconic Pigalle Duperré basketball court, the video was about capturing the real essence of the city. Adding The Ghetto Kids from Uganda brought in even more energy, connecting different parts of the world through music, dance, and culture.  It was a visual testament to how we’re all connected.