Culture Jam Projects

To promote its Pipeline Pro surf competition, Volcom used Culture Jam’s revolutionary CMS program, PromoJam, to create a viral buzz around the event. Fans were directed to Volcom’s Pipeline Pro Twitter Contest page where they could tweet for a download of Volcom’s ‘BS!‘ movie, gain access to a live webcast of the competition, and a chance to win a trip to next year’s Pipeline Pro, along with other great prizes.

Kicking off 2010 with a bang, alternative rock gods Pearl Jam teamed up with Culture Jam to give away a brand new live version of their hit single, “Just Breathe”, for just one tweet. Built by Culture Jam, the PromoJam application allows Pearl Jam to give away a free iTunes digital music track to fans by simply sending a tweet through the application. Once inside, fans received an exclusive itunes download code and the chance to win a free limited run copy of the Backspacer album on white vinyl LP.

To celebrate their SNL performance, Muse teamed up with Culture Jam to create a custom PromoJam application inviting fans to join a viewing party of their performance, participate in a Twitter chat and listen to a special live version of Museʼs hit song “Uprising.” At the custom microsite, fans could also purchase Museʼs new album on itunes, and the Uprising” LP.

To celebrate the holidays in style, Too Faced Cosmetics teamed up with Culture Jam to launch a holiday gift give away and a $2010 shopping spree for one lucky winner. For just one tweet, fans had the chance to win Too Facedʼs brand new “Glow in the Dark” makeup kit and the chance for a $2010 shopping spree!

Live Nation teamed up with Culture Jam to host a holiday promotion for their twitter followers via the powerful PromoJam application. Entitled "Tis the Season of Giving and Getting," Live Nation gave away valuable prizes for 10 days leading up to the holidays. Prizes included Concert tickets, backstage passes and more!

Chart topping pop phenomenon Rihanna teamed up with Culture Jam Labs to host an exclusive online listening party for her new album Rated R before its release on November 23rd. For just one tweet fans can gain access to the exclusive stream of the entire, highly anticipated new album from Rihanna and chat on Twitter with fellow fans about it.

Once inside the listening party, fans could also preorder the album on itunes and Amazon and share the experience with friends on facebook.

To promote the debut of Diddy’s new music video "Love Come Down" from his band Diddy-Dirty Money, they teamed up with Culture Jam Labs to create an interactive viewing party and live Twitter chat.

Once fans hit the custom viewing party site they could watch the entire new "Love Come Down" video, tweet reviews and interact with of the fans attending the viewing party.

For twelve-time Grammy Award winning singer-songwriter and philanthropist Alicia Keys, Culture Jam Labs created an interactive Freedom Wall to promote her new album “The Element of Freedom”.

Fans were able to become an “element” on Alicia’s Freedom Wall and use social media platforms Facebook and Twitter to invite others to join. Fans could also pre-order the new album, purchase her new singles “Try Sleeping With a Broken Heart” and “Doesn’t Mean Anything” from itunes, and download a custom wallpaper of their “element” for their desktop.

On October 15th, platinum recording artist Jason Mraz will begin a two week sneak-peak digital viewing party for his highly anticipated all-new live CD/DVD, "JASON MRAZ'S BEAUTIFUL MESS – LIVE ON EARTH"

As a token of gratitude for his fans' constant support, Jason will be showing two clips off the CD/DVD before they can be seen anywhere else online. Fans can enter the viewing party and invite their friends to join in the experience simply by sending a tweet through Culture Jam's custom application called PromoJam.

During the first part of the viewing party starting on October 15th, fans will be able to watch an exclusive clip of "Coyotes" from the sold-out Chicago stop of Jason’s “Gratitude Café Tour,” and starting on October 20th, fans will be able to view another exclusive video clip of "The Remedy (I Won’t Worry)."

Once inside the viewing party fans will also have the chance to pre-order a copy of the CD/DVD (coming out on November 10th, 2009) through Jason's Official Online Store. Fans who place a pre-order before October 23rd will get an advanced copy shipped to them on or around October 27th!

Grammy Award winning country music duo Sugarland teamed up with Culture Jam to rock the digital airwaves with an exclusive Twitter listening party for their highly anticipated first-ever holiday album "Gold and Green" hosted at http://sugarland.culturejam.com

As a token of gratitude for their fans' constant support, Sugarland will be streaming their brand new holiday album in its entirety for one week! Fans can enter the online listening party simply by posting one tweet through the revolutionary new application called PromoJam built by Culture Jam Labs.

Once inside the listening party fans can see other fans participating in the listening party and link directly to purchase "Gold and Green" kicking off the Holiday season! Sugarland's new album "Gold and Green" features five new Christmas classics written by Jennifer Nettles and Kristian Bush!

Chart topping alternative rock band Cartel teamed up with Culture Jam Labs to create a special PromoJam digital listening party for their new album Cycles before it’s available in stores!

Fans can enter the listening party in exchange for one tweet and then stream the album in its entirety, pre-order the album Cycles and download the new single “Let’s Go” on itunes, and interact with other fans participating in the PromoJam. http://cartel.culturejam.com

To celebrate Regina Spektor's appearance on SNL, Warner Bros. Records teamed up with Culture Jam Labs to build a special PromoJam. In exchange for one tweet, fans could listen to an alternative version of her acclaimed new single 'Eet' and share the experience with their friends and followers on Twitter at: http://reginaspektor.culturejam.com

Once inside, fans could also watch her perform ‘Eet’ love on SNL, and view other fans and friends participating in the application. One lucky twitterer will win an autographed lithograph as well as a copy of Regina’s new album “far” on vinyl!

On Tuesday, October 6th, multi-platinum recording artists Thirty Seconds to Mars began a Twitter-powered “30 Guitars in 30 Days” giveaway, rewarding one Twitter follower each day with a brand new guitar for the astronomically low price of 1 Tweet.

Co-presented by Culture Jam and Michael Kelly Guitars, fans can enter to win 1 of 30 Nostalgia Series guitars (including fitted hard-shell cases) by sending a single tweet through Culture Jam’s custom application at: http://thirtysecondstomars.culturejam.com. The band is selecting one winner daily.

On October 13th, you will also be able to use the application to become one of the first to purchase Thirty Seconds to Mars’ newest single – “Kings + Queens” – as well as preorder This is War (December 8th, EMI’s Virgin Records) via iTunes and Amazon.

On Sunday September 27th, Disney Pop Star Selena Gomez & The Scene rocked the digital airwaves with an exclusive Facebook and Twitter listening party for their new album KISS & TELL hosted at http://www.selenagomezkissandtell.com/

Fans were able to enter the exclusive full album listening party and invite their friends to join in the experience by sending a tweet to Twitter or a post to Facebook! This PromoJam, built for Selena Gomez & The Scene by Culture Jam Labs, allowed fans to attend her first-ever digital album listing party and invite their friends to join in the fun simply by sending a single social media update.

To celebrate their almost sold out fall tour starting in less than two weeks, Paramore teamed up with Culture Jam Labs to release the ultimate Paramore Tour Preview Pack to fans in exchange for a post to Facebook or tweet to Twitter. The promotion was hosted at http://tour.paramore.net

The free Paramore Tour Preview Pack is the fan’s introduction to this fall’s hottest tour. Run by Culture Jam Labs innovative application called PromoJam, the pack includes an acoustic version of Paramore’s new single ‘Ignorance’ as well as songs from the two bands opening up the tour - Paper Route and The Swellers!

On Monday August 31st THE USED launched the FIRST EVER 24-hour tweet-for-ticket album listening party for fans. The admission? ONE TWEET GETS YOU IN. Built by Culture Jam Labs and Warner Bros Records, the virtual listening party for Artwork, the new album from The Used, gives fans the chance to stream the entire album in exchange for one tweet on the release date. The listening party was hosted exclusively on http://twitter.theused.net

Fans were able to be some of the first to purchase the album through iTunes, Rhapsody or TheUsed.net, and the listening party helped drive the new album to the #7 position on the iTunes album chart.

To promote world-renowned dog behavior specialist Ceasar Millanʼs upcoming “LIVE: PACKPOWER TOUR” presented by National Geographic, he teamed up with Culture Jam to launch an exciting PromoJam application with chances to win prizes from The Dog Whisper, the chance to appear and the show, the ability to win prizes, upload your dogʼs photo and more!

English indie rock band The Cribs and Filter Magazine teamed up with Culture Jam to release an exclusive mp3 download of their new single “Cheat on Me” in exchange for one tweet. Utilizing the viral marketing power of PromoJam, The Cribs were able to release their single to thousands of fans.

American singer-songwriter, best known for competing on American Idol and being the fourth place finalist on the seventh season of the hit show, will be hosting a PromoJam listening party to drive attention for his new single and up-coming album.

To promote the launch of her highly anticipated new album and DVD “Abnormally Attracted to Sin, Tori Amos teamed up with Culture Jam to create a Twitter and Facebook PromoJam digital viewing party. Fans can watch exclusive video of the complete DVD from the deluxe edition of her new album in exchange for one tweet or post to Facebook.

Pop-punk trio and teen heart-throb band Young and Divine are using PromoJam to promote their upcoming self-titled debut album. Fans will be able to be some of the first to listen to the album in exchange for one tweet.

Modern rock band Kutless, known for their strong vocals and powerful lyrics, teamed up with Culture Jam to launch a digital listening party for their new album “It Is Well” which entered the itunes chart at #11. Once inside the listening party, fans could stream the entire album, see other fans participating in the promotion, enter to win an autographed guitar, exclusive merchandise and more!

Canadian Idol TV star Jacob Hoggardʼs pop-rock band Hedley, launched a special PromoJam campaign to give away an exclusive mp3 download of “Sweater Song” in exchange for one tweet. The fan with the most friends that clicked on their tweet won a personal twitter chat with the band!

Canadian pop band Stereos, known for their hip hop and pop musical style, came to Culture Jam to release an exclusive mp3 download of their hot new single “Summer Girl (GYRB Remix).” In exchange for one tweet via PromoJam, fans were able to download the single, watch an exclusive music video and purchase the album.

Culture Jam Labs launched an exciting sneak preview of the band Every Time I Die's "Party Pooper" DVD in advance of "New Junk Aesthetic" - their upcoming record to be released on September 15th.

The application allows Every Time I Die fans to watch the new DVD exclusively before its release in the Deluxe Edition of the new album. Broken into six chapters fans get the exclusive sneak preview for a Tweet or Facebook post.

Go to http://etid.culturejam.com to get your own sneak preview of the new DVD before it hits stores.

Raheem DeVaughn, the popular soul singer and Jive Recording artist, came to Culture Jam to release his new track "Bulletproof" using the viral distribution application PromoJam.

Grab the soulful new track here: http://bulletproof.theloveexperience.com

Culture Jam Labs is excited to announce that for the first time ever, PromoJam now integrates with Facebook Connect as well as Twitter, allowing fans the ability to show their support and enthusiasm for “More Than A Game” by spreading the word virally, simply for one tweet or Facebook post.

With the launch of “More Than A Game” – a new documentary about NBA superstar LeBron James and the Fab Five’s rise to fame, Interscope Records and Lionsgate Films wanted to reinvent the way they and fans promoted the film, so they teamed up with Santa Monica based startup Culture Jam, to create an innovative new online distribution experience.

Go to http://mtag.interscope.com to post to Facebook or Twitter and download the exclusive trailer.

In an interview with Andrew Davis of Tipping Point Labs, CEO of Culture Jam Matt MacNaughton discusses the concept of monetizing content with social media currency.

Listen to the podcast

Grammy nominated, UK born, multi-instrumentalist Imogen Heap announced the release of her new video “Canvas” in exchange for one tweet using the custom Twitter "Tweet to Download" application Promo Jam.

Released on July 21st 2009, the application allowed fans of Imogen Heap to download both high resolution and iPhone versions of her new music video for “Canvas” off the highly anticipated album ELLIPSE

Imogen Heap has recently been breaking new ground utilizing social media to connect with and engage fans. With the launch of her new album ELLIPSE on the horizon (set to debut in the UK on August 24th / USA on August 25th, 2009), Imogen Heap wanted to reward her online Twitter followers and fanswith a pre-release free download of her new music video before it was available to the general public.

Go to http://twitter.imogenheap.com to post your tweet and download the music video for "Canvas".

Culture Jam Labs launched a custom implementation of their Tweet to Download application Promo Jam for international DJ, composer and singer-songwriter Moby to release the title track off his new album “Wait For Me” in exchange for one tweet.

Launching on July 12th 2009, the application allowed Moby fans to listen to his new album and post a mini-review to their Twitter stream. After posting their review, fans will be able to download the title track ‘Wait For Me’ for free!

Each month the most creative review will win a prize – the first prize being a signed print from Moby’s recent Little Idiot art exhibition in London.

Go to http://twitter.moby.com to listen to the new album, tweet your review, and get your free download.

Superstar drummer Travis Barker (BLINK 182) and world-renowned turntablist DJ-AM wanted to reinvent the way their projects were distributed to fans, so they teamed up with Santa Monica based startup Culture Jam to create an innovative new online distribution experience.

Culture Jam Labs came up with a cutting edge new concept to leverage Twitter’s micro-blogging platform as an interactive marketing / content distribution channel for Travis and DJ-AM to release their mixtape. As social media enthusiasts and frequent Twitter users, the two musicians loved the idea and worked with Culture Jam Labs to create a promotion that would offer Twitter users an early download of the new TRV$DJAM ‘Fix Your Face Vol. 2 – Coachella 09’ mixtape for an unconventional price—one “tweet”.

Effectively turning the tweets of their fans into currency, Culture Jam’s application Promo Jam allows the superstar duo to charge users a tweet in exchange for an exclusive download.

140 for 180° South is a call to action to spread the message of the new Surf, Climbing and Adventure film 180° South via Twitter. For just one tweet, Culture Jam Labs enabled 180° South to give away high quality versions of the trailer optimized for the web and the iPhone, along with iPhone wallpapers of the film poster designed by the world famous artist Shepard Fairey.

Directed by Chris Malloy, the film was inspired by Yvon Chouinard (Patagonia) and Doug Tompkins (The North Face) legendary expedition in 1968 told through the eyes of climber, surfer and writer Jeff Johnson. The film chronicles the six month voyage to South America to climb the epic peak Corcovado.

Head to http://140for.180south.com to grab your exclusive downloads and turn your friends on to the highly anticipated new film 180° South.

The upcoming buzz band Yves Klein Blue recently partnered with Culture Jam Labs to help promote their new single "Make Up Your Mind" and give their fans a chance to win two tickets to the music festival Splendor in the Grass all through Culture Jam Labs custom twitter application Promo Jam.

Yves Klein Blue's clever promotion allows fans to grab their new single "Make Up Your Mind" in exchange for one tweet, and upon downloading the song fans can also enter to win two tickets to the Splendor in the Grass festival held in Byron Bay, Australia by tweeting "what you’d do to see Yves Klein Blue play at Splendour." Promo Jam the flexible technology from Culture Jam Labs allows artists to develop campaigns tailored to their specific fanbases and reach them in real time with real people their fellow fans!

Go here http://twitter.yveskleinblue.com to see Promo Jam in action, download "Make Up Your Mind" and enter to win two tickets to see Yves Klein Blue in Byron Bay, Australia.

Red Bull Records recording artists Twin Atlantic hailing from Glascow, Scottland joined up with Culture Jam Labs to help the release of their new song "Lightspeed" from their forthcoming record. The band released an exclusive acoustic version of the track to their fans through Twitter using Promo Jam.

Visit http://twitter.twinatlantic.com to get the exclusive acoustic version of "Lightspeed"

Promo Jam is a versatile twitter application built by Culture Jam Labs to leverage the power of Twitter’s real time conversations and create engaging viral marketing campaigns. Promo Jam can be customized to any purpose that is looking to create a value exchange between consumers, artists and brands. Promo Jam’s highly viral platform creates “tweet-of-mouth” campaigns that optimize the potential reach of each end user, by leveraging the collective power of every users sphere of influence.

Maximize the reach and reaction to your next digital content giveaway, exclusive live online events, limited time offers, or any other value added experiences for online audiences by tapping into the potential of Promo Jam and your consumers.

Culture Jam saddled up and hit the road to the SXSW 2009 festival in Austin, Texas, hosting two finger-licking good BBQs at the Culture Jam House. During SXSW Interactive, Culture Jam and Digital LA hosted a free BBQ and networking party. Guests sampled Stubbs and other local fave BBQ sauces on their burgers and hotdogs grilled for them by Culutre Jam CEO Matt MacNaughton. During the music part of the festival, Culture Jam teamed up with LA fashion designers House of Cassette to throw a rocking party with band THE KIN and DJ Josh Madden.

Culture Jam partnered with Digital LA to produce "Band Jam" at LA's landmark music hot spot THE MINT. The night featured three performances by bands The Dreamers, Ryan Collins, and Allensworth, along with a speed networking session with LA music execs from companies such as Universal Music Group, Quincy Jones Productions, Nappy Boy Entertainment, Warner Music Group, and more.